Architectural narrative
We mapped the building’s rhythm into typographic ratios and light gradients that thread through signage and film.
Case studyOrbit 06
Verve Residency — Placemaking identity with a living, luminous wayfinding system.
Verve invited us to craft a brand world that could move from digital exploration to on-site discovery without losing warmth. We built a tactile system that threads through corridors and launch moments alike.
Identity suiteWayfindingImmersive film
Deliverables
Brand identity
Wordmark suite, bespoke serif, neutral palette with platinum accents.
Wayfinding
Signage grid, apartment numbering, tactile finishes for on-site experience.
Experience
Interactive leasing site, lookbook spreads, event environment styling.
Launch
Immersive film, photography direction, micro-site for remote tours.
Project notes
The launch film now anchors sales conversations, while the wayfinding kit helps residents and guests move through the space at an easy pace.
Sensory wayfinding
Glassmorphic panels and soft illumination keep each arrival moment intentional and calm.
Leasing flow
A monochrome leasing microsite translates the property’s craft into a steady, remote-first walkthrough.
