Orbit strategy
We mapped audience constellations and storyline arcs so each release could feel like an open invitation, not a spectacle.
Case studyOrbit 04
Astra Forms — Translating deep-space science into a tactile launch ecosystem.
We worked alongside Astra’s founding team to shape the story, build a monochrome-glass identity, and share a debut that kept complex science approachable.
Strategy labProduct skinLaunch film
Deliverables
Strategy
Audience mapping, verbal identity, launch narrative.
Identity
Logomark system, typographic palette, chromatic program.
Product Skin
Glassmorphic UI library, motion states, data visual language.
Launch
60s hero film, social teaser suite, press kit toolkit.
Project notes
The identity kit now supports Astra’s ongoing updates—helping the team translate research milestones into everyday interfaces while keeping the tone patient and clear.
Identity resonance
A modular logomark and spectral palette give the team a calm anchor across product, print, and launch touchpoints.
Motion cadence
Motion blueprints translate the product’s adaptive data into gentle sequences for film and UI micro-interactions.
