Modular identity
Halo’s symbol library flexes across membership tiers, adapting to new collaborations without fracturing the core mark.
Case studyOrbit 07
Halo Collective — Designing a living brand ritual for evolving members.
Halo asked for a world that could expand with every cohort. We built a modular identity and ritual toolkit that keeps the community moving in sync without overpowering the members.
Identity toolkitDigital hubLive rituals
Deliverables
Identity system
Radial logomark, adaptive badges, tonal palette for evolving chapters.
Digital hub
Member dashboard skins, content modules, sonic UI cues.
Activations
Live ritual staging, merch capsules, pop-up signage.
Project notes
The toolkit guides new chapter activations across cities, giving volunteer teams a calm structure for rituals, merch, and gatherings.
Community rituals
A cadence of digital and in-person prompts keeps the collective aligned, from onboarding to live salons.
Toolkit governance
Guidelines, motion presets, and asset automations help the team ship weekly drops with a steady hand.
