Runway narrative
We echoed the atelier’s tailoring through elongated type motion and soft sonic cues to set a gentle tempo for the season.
Case studyOrbit 05
Noir Atelier — A kinetic identity choreographed for runway and social couture.
We refreshed the label’s presence with a motion-led system that threads through invites, show visuals, and social loops—keeping the couture house tactile while sharing the story widely.
Campaign identityMotion teasersLaunch microsite
Deliverables
Campaign identity
Runway wordmark, kinetic typographic system, palette for print and social.
Motion
Teaser loops, show open, backstage reflections, AR filter overlays.
Activation
Show invite kit, tactile lookbook, influencer asset suite.
Project notes
The toolkit now supports weekly story drops and show recaps, giving the team a calm way to share behind-the-scenes craft without overextending the runway build.
Social couture
Editable story templates and loopable teasers let the brand share daily updates without pulling focus from the garments.
Immersive invite
A glassmorphic microsite mirrored the runway scenography, guiding VIP guests from teaser to seat with minimal friction.
